RESTON, VA, December 23, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for November 2015 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 247.1 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 203.8 million visitors.
Comscore Top 50 Multi-Platform Properties (Desktop and Mobile)November 2015Total U.S. – Home and Work LocationsSource: Comscore MMX Multi-Platform
Rank
Property
Unique Visitors/Viewers
(000)
Total Internet : Total Audience
259,753
1
Google Sites
247,075
26
Pinterest.com
84,039
2
Facebook
219,268
27
Yelp
81,769
3
Yahoo Sites
202,498
28
WordPress.com*
79,242
4
Amazon Sites
192,702
29
Target Corporation
77,603
5
Microsoft Sites
183,676
30
Answers.com Sites
76,729
6
AOL, Inc.
173,528
31
Meredith Digital
76,235
7
Comcast NBCUniversal
146,611
32
BuzzFeed.com
75,264
8
CBS Interactive
143,593
33
Vimeo
74,716
9
Apple Inc.
140,492
34
Adobe Sites
74,593
10
Mode Media
135,307
35
WebMD Health
73,384
11
Twitter
119,292
36
WashingtonPost.com
71,563
12
Wikimedia Foundation Sites
118,879
37
About
69,775
13
Turner Digital
116,777
38
New York Times Digital
68,982
14
Linkedin
114,306
39
Scripps Networks Interactive Inc.
66,229
15
Time Inc. Network (U.S)
110,529
40
Groupon
65,883
16
Wal-Mart
107,532
41
Cox Enterprises Inc.
62,727
17
Gannett Sites
103,854
42
NFL Internet Group
62,409
18
Conde Nast Digital
102,466
43
Vox Media
62,402
19
eBay
102,269
44
Mail Online / Daily Mail
61,985
20
Weather Company, The
99,347
45
Zillow Group
60,877
21
Hearst
98,205
46
Fox Sports Digital - Sporting News Media
60,750
22
PayPal
92,754
47
Fox News Digital Network
60,151
23
SheKnows Media
90,077
48
craigslist, inc.
59,332
24
ESPN
89,880
49
TripAdvisor Inc.
59,131
25
Pandora.com
84,651
50
Netflix Inc.
59,054
Comscore Top 50 Properties (Desktop Only)November 2015Total U.S. – Home and Work LocationsSource: Comscore MMX
Unique Visitors
232,203
203,767
35,400
146,624
Dropbox Sites
34,650
144,164
33,056
141,532
33,009
112,085
31,928
98,506
Purch
31,551
71,126
31,102
64,059
29,617
57,440
28,788
56,140
28,695
55,604
Best Buy Sites
28,676
53,196
27,824
51,438
27,798
50,563
26,065
42,471
25,648
Ask Network
41,480
Ziff Davis Tech
25,182
40,438
24,987
40,108
Verizon Communications Corporation
24,859
38,871
24,848
38,734
24,078
38,304
23,607
38,192
Sears Sites
23,323
37,075
JPMorgan Chase Property
22,480
36,811
Demand Media
21,846
35,558
Expedia Inc
21,810
Comscore Ad Focus Rankings (Desktop Only)November 2015Total U.S. – Home and Work LocationsSource: Comscore MMX
Top 30 Syndicated Ad Focus Entities
Top 20 Ad Networks/Buy Side Networks
Unique Visitors (000)
% Reach
100.0
Google
197,351
85.0
Google Ad Network**
221,241
95.3
Taboola
176,600
76.1
Yahoo Audience Network**
208,825
89.9
Facebook.com
144,438
62.2
Conversant**
200,740
86.5
ShareThis
144,038
62.0
Criteo**
199,201
85.8
61.0
RadiumOne**
187,205
80.6
Outbrain
132,983
57.3
Exponential**
165,806
71.4
MSN
125,005
53.8
Collective Display**
159,391
68.6
Gravity Personalization
112,015
48.2
Gamut - Network**
157,758
67.9
YouTube.com
107,612
46.3
RhythmOne**
151,707
65.3
Amazon.com*
99,532
42.9
Advertising.com**
138,640
59.7
42.4
Amobee**
121,807
52.5
RevContent
85,927
37.0
SourceKnowledge Video Network**
119,916
51.6
Windows Live
78,545
33.8
Rocket Fuel**
102,489
44.1
30.6
Media.net Contextual Ads**
93,558
40.3
Walmart.com
52,314
22.5
Specific Media**
86,964
37.5
17.9
Choicestream**
76,062
32.8
17.4
GumGum**
63,295
27.3
17.3
Undertone Networks**
61,935
26.7
16.5
AcuityAds**
53,319
23.0
CNN Brand
36,607
15.8
AdBlade Network**
50,388
21.7
Twitter.com
35,674
15.4
Target.com
35,507
15.3
Top DSP/SSP/Ad Exchange Entities
Blogger
34,029
14.7
Fulcrum5**
197,494
85.1
CBS News
33,916
14.6
OpenX**
157,176
67.7
14.2
engage:BDR**
17,020
7.3
NBC News Digital
33,031
13.6
13.4
Apple.com
29,639
12.8
Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in November. For instance, Yahoo Sites was seen by 61 percent of the 232 million desktop internet users in November. * Entity has assigned some portion of traffic to other syndicated entities.** Indicates that the entity is an advertising network.
For more information: Request a Demo of MMX Multi-Platform
About Comscore MMX Multi-PlatformComscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.
About Comscore MMXComscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About ComscoreFounded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable across all the screens that matter. Comscore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and services, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.