RESTON, VA, June 16, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore Video Metrix® service showing that 183.5 million Americans watched online content videos in May 2014. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO topped the list of YouTube partner channels.
Top 10 Video Content Properties by Unique ViewersGoogle Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in May with 150.3 million unique viewers. Facebook ranked #2 with 81.4 million viewers, followed by AOL, Inc. with 66.2 million, Yahoo Sites with 51.8 million and NDN with 41.2 million.
Top U.S. Online Video* Content Properties Ranked by Unique Video ViewersMay 2014Total U.S. – Home and Work LocationsContent Videos Only (Ad Videos Not Included)Source: Comscore Video Metrix
Property
Total Unique Viewers (000)
Total Internet : Total Audience
183,524
Google Sites
150,253
Facebook
81,384
AOL, Inc.
66,208
Yahoo Sites
51,837
NDN
41,217
VEVO
37,411
Microsoft Sites
34,603
Maker Studios Inc.
32,448
Turner Digital
32,263
Amazon Sites
31,883
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
Top 10 Video Ad Properties by Percent Reach of Unique ViewersBrightRoll Platform ranked #1 in video ad reach, serving ads to 51.3 percent of the total U.S. population in May. Specific Media came in second with 44.4 percent reach, followed by LiveRail with 37.2 percent, AOL, Inc. with 35 percent and Google Sites with 34.1 percent.
Top U.S. Online Video Ad* Properties Ranked by Percent Reach of U.S. PopulationMay 2014Total U.S. – Home and Work LocationsAd Videos Only (Content Videos Not Included)Source: Comscore Video Metrix
% Reach Total U.S. Population
BrightRoll Platform†
51.3
Specific Media**
44.4
LiveRail†
37.2
35.0
34.1
SpotXchange Video Advertising Platform†
32.6
TubeMogul Video Ad Platform†
31.3
Q1Media - AdExcite Video Platform†
29.7
Tremor Video**
25.7
Videology†
16.8
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.**Indicates video ad network†Indicates video ad exchange/DSP/SSP
Top 10 YouTube Partner Channels by Unique ViewersThe May 2014 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 36.8 million viewers. Maker Studios Inc. climbed into the #2 spot with 32 million unique viewers, followed by Fullscreen with 28.4 million, ZEFR with 24.2 million and Warner Music with 23 million.
Top YouTube Partner Channels Ranked by Unique Video ViewersMay 2014Total U.S. – Home and Work LocationsContent Videos Only (Ad Videos Not Included)Source: Comscore Video Metrix
VEVO @ YouTube
36,766
Maker Studios Inc. @ YouTube
31,982
Fullscreen @ YouTube
28,445
ZEFR @ YouTube
24,215
Warner Music @ YouTube
22,981
The Orchard @ YouTube
17,183
BroadbandTV @ YouTube
14,709
Zoomin.TV @ YouTube
14,625
UMG @ YouTube
13,717
NBC Entertainment @ YouTube
13,152
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.