16 de mayo, 2014

Comscore Releases April 2014 U.S. Search Engine Rankings

RESTON, VA, May 16, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch™ analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 67.6 percent of search queries conducted.

U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in April with 67.6 percent market share (up 0.1 percentage points), followed by Microsoft Sites with 18.7 percent (up 0.1 percentage points) and Yahoo Sites with 10 percent. Ask Network accounted for 2.4 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent.

Comscore Explicit Core Search Share Report*
April 2014 vs. March 2014
Total U.S. – Home & Work Locations
Source: Comscore qSearch

Core Search Entity

Explicit Core Search Share (%)

Mar-14

Apr-14

Point Change

Total Explicit Core Search

100.0%

100.0%

N/A

Google Sites

67.5%

67.6%

0.1

Microsoft Sites

18.6%

18.7%

0.1

Yahoo Sites

10.1%

10.0%

-0.1

Ask Network

2.5%

2.4%

-0.1

AOL, Inc.

1.3%

1.3%

0.0

*“Explicit Core Search” excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.

18.6 billion explicit core searches were conducted in April, with Google Sites ranking first with 12.6 billion. Microsoft Sites ranked second with 3.5 billion searches, followed by Yahoo Sites with 1.9 billion, Ask Network with 445 million and AOL, Inc. with 243 million.

Comscore Explicit Core Search Query Report
April 2014 vs. March 2014
Total U.S. – Home & Work Locations
Source: Comscore qSearch

Core Search Entity

Explicit Core Search Queries (MM)

Mar-14

Apr-14

Percent Change

Total Explicit Core Search

19,358

18,597

-4%

Google Sites

13,067

12,576

-4%

Microsoft Sites

3,594

3,475

-3%

Yahoo Sites

1,960

1,857

-5%

Ask Network

478

445

-7%

AOL, Inc.

259

243

-6%

“Powered By” Reporting
In April, 69.0 percent of searches carried organic search results from Google (up 0.1 percentage points), while 26.6 percent of searches were powered by Bing.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.