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Your monthly snapshot of digital audience trends
Here is a brief summary of some of the key topics covered in this report:
Britons surfing the web via PC remained strong at 44.6m unique users, with video consumption growing slightly month on month.
This month’s demographic spotlight is on high income households. To a degree, usage reflected what was happening in the UK at large:
Food Retailing is our Multi-Platform spotlight this month and, whilst it is unsurprising to find the major supermarkets dominate, the extent to which on-network mobile browsing adds to their total audience is;
UMG swapped places with VEVO to become the top UK YouTube partner channel, whilst IODA dropped out of the top 10 ranking, being replaced by The Orchard.