Consumers increasingly leave their holiday shopping until the last minute. UKOM approved Comscore data from the holiday season last year suggests that not everyone has their Christmas shopping ready by Black Friday. This month UKOM identified the ecommerce categories which see usage peak in December. Last minute shopping also means there is still time to activate late advertising spend from the retail sectors which see most uplift in December.
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This UKOM insight looks at the following key topics:
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