- 23 de septiembre, 2020

How To Solve Identity & Safeguard Privacy

Rachel Gantz
Rachel Gantz
General Manager
Proximic by Comscore

Rachel Gantz, GM of Activation Solutions at Comscore discusses deprecation of third-party cookies and Apple’s decision to make its IDFA mobile ad system opt-in by consumers with BeetTV's Robert Andrews.

Deprecation of third-party cookies and now Apple’s decision to make its IDFA mobile ad system opt-in by consumers will have a profound impact on how advertisers can target audiences across screens.

So how can ad buyers adapt and change tactics?

Apple is due to change its Identifier for Advertisers (IDFA), which advertisers use to identify iOS devices so they can deliver customized advertising, to a default opt-in.

Reproductor de video se está cargando.
Tiempo reproducido 0:00
Duración total 0:00
Cargado: 0%
Tipo de secuencia DIRECTO
Tiempo restante 0:00
 
1x
    • Capítulos
    • descripciones desactivadas, seleccionado
    • Subtítulos desactivados, seleccionado

      This video is part of Advertising in a Time of Privacy-Centricity, a Beet.TV series presented by AppsFlyer. For more videos from the series, please visit this page.

      Digital Campaign Ratings

      La validación de Campañas de validated Campaign Essentials™ (vCE®) es una solución integral de validación de campañas.

      Solicite una demo