Leverage precise CTV streaming insights from TV-connected devices to capitalize on media trends

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State of Streaming

Now available: The 2023 State of Streaming

Comscore’s 7th annual State of Streaming report is now available for download and the presentation recording is available for viewing.

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Comscore CTV Intelligence™ provides clients with critical insights into consumer over-the-top (OTT) streaming activity on TV-connected devices.

With these insights, media buyers and sellers gain a granular view into the rapidly-evolving CTV ecosystem.

Powered by the Comscore Total Home Panel™, CTV Intelligence analyzes CTV consumption across a variety of household and household member demographics, including age, gender, income, ethnicity, household size, MVPD and cord-cutter status.

This solution measures reach and engagement for nearly every connected device, including smart TVs, streaming sticks/boxes and gaming consoles.

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Cross-Platform View

Pair Comscore Video Metrix® Multi-Platform data with OTT Intelligence insights for a better understanding of OTT consumption.

Cross-Platform View

Subscription and Ad-Supported OTT

Understand reach and time spent for subscription and ad-supported services (SVOD/AVOD) like Netflix, Amazon, YouTube, Hulu, Disney+, HBO Go and others.

Subscription and Ad-Supported OTT - OTTi

Competitive Insights

Track and analyze OTT adoption, growth, device penetration, audience cross-over, and user loyalty.

Competitive Insights

Key Benefits

Agencies & Advertisers OTT Streaming Services Content owners & Creators
  • Make better-informed ad buying and sponsorship decisions with access to detailed streaming service usage.
  • Create OTT strategies that maximize reach by measuring duplication among streaming services.
  • Understand which OTT services are most popular among cord-cutters and other key demographic groups.
  • Analyze the competitive landscape by tracking adoption and growth of competing services.
  • Gain a more granular understanding of audience segments with third-party validated metrics and demographics.
  • Create strategies to reach untapped audiences by identifying demographic segments that under-index.
  • Monitor growth of OTT services with greater insight into consumer streaming service usage.
  • Better understand TV Everywhere viewing behavior by quantifying the usage of top TV Everywhere and virtual MVPD (vMVPD) services on OTT devices.
  • Maximize reach by identifying and evaluating potential OTT service partners.

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