With Comscore Consumer Intelligence, gain a full-circle view of media consumption across linear television and the web, as well as consumer behavior by understanding how retail consumers engage with a brand or category at the local market level on a monthly basis, all within a single system with consistent metrics.
Pinpoint the actual local retail audiences you need to reach by quickly building segmentation options based on the actual, real-world media and purchasing behaviors of millions of direct observations monthly.
Create retail trade areas from ZIP codes across all 210 Comscore local markets.
Combine what people are shopping for with their media consumption, combined with where they shop locally.