- 4 mai 2023

MET Gala 2023: The Top Trending Celebrities, Publishers, and More on Social

Susan Bae
Susan Bae
Manager, Content and Insights
Comscore

The Met Gala once again took over NYC - and our social feeds. This year’s theme, “Karl Lagerfeld: A Line of Beauty”, paid homage to one of fashion’s greatest designers on one of fashion’s biggest nights.

Content mentioning the Met Gala garnered over 285 million total actions and 916 million total video views across Facebook, Instagram, Twitter, and TikTok.1 The hashtag #MetGala, also dominated Twitter Trends the night of, driving over 3.4M mentions.2
Met Gala Word Cloud
The red carpet was graced by top stars from around the world- showcasing their interpretation of the theme with one-of-a-kind looks. Some of the most talked about celebrities of the night on Twitter were Jennie, Rihanna, Doja Cat, Anne Hathaway, and Cardi B.2

Keyword

Mentions

#MetGala

3.4M

jennie

1.4M

Chanel

400K

Rihanna

316K

Karl Lagerfield

299K

Doja

188K

Anne Hathaway

179K

Cardi

128K

billie

116K

Top Posts Mentioning the Met Gala by Total Actions1

It’s no surprise that the focus of top-performing content was the fashion looks from the event. There were several fun moments that caught social users’ attention as well, like Doja Cat’s interview with Emma Chamberlain.

TikTok

@tmz #billieeilish is looking #lovely at the #metgala #vogue ♬ original sound - Labrinth
@voguemagazine If there's one thing to know about #DojaCat, it's that the singer will stay in character. For her first-ever #MetGala ♬ original sound - Vogue

Instagram

Kim Kardashian Met Gala
Kylie Jenner Met Gala

Facebook

Twitter

Top US Publishers and Brands by Total Actions on Met Gala Content3

Vogue dominated the Met Gala conversation, with 32.5 million actions from Vogue’s main page and 45.5 million total actions from all Vogue properties. That’s 16% of all Met Gala engagements.

Other major publishers had a high performance as well, averaging 5 and 6-figure engagement on each individual post.

Name

Actions

Total Content

Actions per Content

Vogue

32.5m

118

276k

E! News

17.7m

196

91k

Variety

9.7m

94

103k

Entertainment Tonight

9.3m

174

53k

Billboard

7.5m

52

144k

Top Attendees by Total Actions on Met Gala Content4

The Kardashian sisters drove over 9.6M total actions, respectively, with Kylie Jenner being the top attendee in driving the highest actions. Sandwiched between them was Met Gala co-chair Dua Lipa. Alia Bhatt and Jenna Ortega both made it into the top ranks with single posts.

Name

Actions

Total Content

Actions per Content

Kylie Jenner

5.3m

4

1.4m

Dua Lipa

4.9m

5

975k

Kim Kardashian

4.3m

4

1.1k

Alia Bhatt

3.0m

1

3.0m

Jenna Ortega

2.9m

1

2.9m

Wikipedia Interest5

The day following the gala, Wikipedia viewership showed that audiences were searching for and reading about both Karl Lagerfeld and the Met Gala itself. Lagerfeld was the second most visited page on May 2nd, while the Met Gala was the seventh.

Met Gala Chart

The Met Gala has been a significant influence and driver in social conversation in the past few days, demonstrating the notable impact red-carpet events can have in shaping and driving cultural trends, as shown by social conversation.

To learn more about the Met Gala or any other event through social media measurement, connect with one of our data experts here.

Sources

1. Comscore Social, Content Pulse, Posts mentioning “Met” or “Gala” or “metgala” or “Karl” or “Lagerfeld”, Facebook, Instagram, Twitter, TikTok, May 1, 2023- May 2, 2023
2. Comscore Total Digital, Top Twitter Trends, May 1, 2023
3. Comscore Social, Content Pulse, US* Publishing, Posts mentioning “Met” or “Gala” or “metgala” or “Karl” or “Lagerfeld”, Facebook, Instagram, Twitter, TikTok, May 1, 2023- May 2, 2023
4. Comscore Social, Content Pulse, Custom Category of Met Gala Attendees, Posts mentioning “Met” or “Gala” or “metgala” or “Karl” or “Lagerfeld”, Facebook, Instagram, Twitter, TikTok, May 1, 2023- May 2, 2023
5. Comscore Total Digital, Top Wikipedia Pages, May 2, 2023