Madness in March for Las Vegas, NV

Overview:

Las Vegas was feeling the college basketball fever this week, seeing a 1.3% increase in total viewing versus the prior week.

These exciting games lead to increased viewing throughout the nation and the city alike, particularly on KLAS (CBS) who earned all five positions on our top five telecasts of the week ranking. College basketball didn’t flourish only on broadcast networks though, as TBS earned the top five telecasts of the week on cable.

The success of these gameday telecasts on KLAS (CBS) could be seen on the network rankings as well, as the CBS affiliate earned our number one position amongst broadcast networks with an average live household rating of 3.4 for the week. On the cable network side, FOX News Channel took the number one spot with an average live household rating of 1.4. Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Telecasts (by Rating)

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Las Vegas, NV Market, Week of 3/20-26, 2023

Top Five Cable Telecasts (by Rating)

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Las Vegas, NV Market, Week of 3/20-26, 2023

Top Five Broadcast Networks (by Rating)

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Las Vegas, NV Market, Week of 3/20-26, 2023

Top Five Cable Networks (by Rating)

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Las Vegas, NV Market, Week of 3/20-26, 2023

Network Persona Spotlight: KXAN (NBC)

*Chart constructed using Comscore TV Demographics: Comscore Automotive>Ownership-Make

Source: Comscore TV, Preliminary Data, March 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Source: Comscore Social, PowerRankings, 3/20-26, 2023, US.

*Disclaimer: All preliminary data should be used for directional purposes only