- 26 juin 2023

U.S. Open Outpaces the NBA Finals in Tampa-St. Petersburg, FL

Local TV Snapshot: June 12 -18, 2023

Caleb White
Caleb White
Product Marketing Principal
Comscore
Market: Tampa – St. Petersburg, FL
Hours of TV Viewed: 66 Million
TV Households: 1,511,551
National Rank: #15

Overview:

Tampa-St. Petersburg, FL residents had plenty of sports to choose from this week, as the market earned over 66 million total hours of live television viewed.

On broadcast networks, Sunday’s U.S. Open Golf on WFLA (NBC) earned the highest live household rating of the week, with a 7.3. This telecast outpaced even the NBA Finals on WFTS (ABC) which earned a live household rating of 6.0. Amongst cable series, it was The Five on FOX News Channel that topped our series ranking with a live household average rating of 3.4. FOX News Channel also earned the other four positions in our series ranking, pointing to a particularly strong week for the network in the Tampa-St. Petersburg market.

On the network side, WFLA (NBC) earned the number one position amongst broadcast networks with a live household rating of 2.1 throughout the week. WTVT (FOX) was not far behind though, earning a live household rating of 2.0. On cable, FOX News Channel continued to see success, earning the number one position with an average live household rating of 1.7.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Telecast Detail

Telecast Performance

Rank

Telecast

Local Affiliate

Day of Week

Live HH Rating

Average Audience (TVs)

1

U.S. OPEN GOLF-SUN

WFLA (NBC)

U

7.3

109,612

2

MLB on FOX

WTVT (FOX)

S

6.8

102,096

3

NBA FINALS

WFTS (ABC)

M

6.0

91,372

4

2023 U.S. Open Championship

WFLA (NBC)

R, F, S

5.0

75,246

5

GD DAY-BAY 8AM

WTVT (FOX)

M, T, W, R, F

4.1

61,913

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Tampa-St. Petersburg, FL Market, Week of Jun. 12-18, 2023.

Top Five Cable Series (by Rating)

Telecast Detail

Telecast Performance

Rank

Telecast

Network:

Day of Week

Live HH Rating

Average Audience (TVs)

1

The Five

FOX News Channel

M, T, W, R, F, S

3.4

307,208

2

Jesse Watters Primetime

FOX News Channel

M, T, W, R, F

3.1

237,765

3

Special Report with Bret Baier

FOX News Channel

M, T, W, R, F

2.9

217,839

4

America's Newsroom

FOX News Channel

M, T, W, R, F

2.1

321,249

5

Your World with Neil Cavuto

FOX News Channel

M, T, W, R, F

2.1

157,808

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Tampa-St. Petersburg, FL Market, Week of Jun. 12-18, 2023.

Top Five Broadcast Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

WFLA (NBC)

2.1

31,543

2

WTVT (FOX)

2.0

29,963

3

WTSP (CBS)

1.4

20,718

4

WFTS (ABC)

1.2

17,689

5

WXPX (ION)

0.7

10,708

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Tampa-St. Petersburg, FL Market, Week of Jun. 12-18, 2023.

Top Five Cable Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

FNC (FOX News Channel)

1.7

26,069

2

S1TP (Spectrum News - Bay News 9)

1.3

18,984

3

MSNBC

0.8

11,376

4

CNN

0.6

9,091

5

HGTV (HGTV: Home & Garden Television)

0.5

7,017

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Tampa-St. Petersburg, FL Market, Week of Jun. 12-18, 2023.

Network Persona Spotlight: WFLA (NBC)

Demographics:

Interests & Habits:

Age: 55+

Interested in Physical Fitness

Income: $200k+

Golf Enthusiast

Residence: Owns Home

Recreational Fishing

Education: College or Graduate Degree

Local Market Snapshot

Source: Comscore TV, Preliminary Data, Jun. 12-18, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Telecast Detail

Telecast Performance

Rank

Network:

Total Actions (FB, TW, IG)

# of Posts

1

WFLA News Channel 8

236K

701

2

FOX13 WTVT

202K

348

3

10News WTSP

108K

403

4

ABC Action News - WFTS/TV

42K

357

5

ABC7 Sarasota - WWSB

12K

468

Source: Comscore Social, PowerRankings, Jun. 12-18, 2023, US.
*Disclaimer: All preliminary data should be used for directional purposes only