Christmas Shopping Drives Traffic to Retail and Shipping Sites
Google Sites Ranks as Top Web Property, Followed by Microsoft
Paris, France, January 30, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its December rankings of the largest and fastest-growing Internet properties and site categories in France based on data from the Comscore World Metrix audience measurement service.
“As we have noted in recent studies, online retail activity increased significantly in France during the Christmas shopping season,” said Delphine Gatignol, Comscore Business Development Manager for France. “This activity is reflected in the December rankings, which show several retail sites and categories among the top gainers for the month.”
Top Gaining Site Categories for December
Retail sites dominated the top-gaining site category rankings for December, led by the Toys category, up 65 percent to 4.9 million visitors. The category was led by Eveiletjeux.com – part of the Groupe PPR property – with 3.3 million visitors (up 39 percent). Other retail-related categories experiencing gains included Fragrances/Cosmetics (up 21 percent to 3.4 million visitors), Sports/Outdoor (up 18 percent to 3.5 million visitors), and Jewelry/Luxury Goods/Accessories (up 12 percent to 2.4 million visitors). The Shipping (up 39 percent to 1.8 million visitors) and e-cards categories (up 34 percent to 4 million visitors) also saw increased activity due to the holiday season.
Top 10 Gaining Site Categories by French Unique Visitors Age 15+December 2007 vs. November 2007Total France, Home and Work Locations*Source: Comscore World Metrix
Site Category
Total Unique Visitors (000)
Nov-2007
Dec-2007
% Change
Total French Internet Audience
28,244
28,729
2%
Toys
2,984
4,917
65%
Shipping
1,298
1,809
39%
Online Trading
318
433
36%
e-cards
3,008
4,034
34%
Retail - Food
1,099
1,329
21%
Fragrances/Cosmetics
2,784
3,355
Sports/Outdoor
2,964
3,504
18%
Entertainment - News
7,369
8,432
14%
Teens
5,577
6,226
12%
Jewelry/Luxury Goods/Accessories
2,108
2,351
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Gaining Properties for December
CenterBlog.net was the top gaining property in December, growing 38 percent to 1.8 million visitors, followed by genealogy property, Notrefamille.com Sites, also up 38 percent to 1.7 million visitors.
Four of the top ten gaining properties came from the online retail sector. Shopzilla.com Sites enjoyed a 32-percent increase to 1.8 million visitors, Groupe LDLC.com grew 13 percent to 3.2 million, Amazon Sites grew 13 percent to 6.8 million, and Ciao Sites also grew 13 percent to 3.8 million visitors.
Top 10 Gaining Properties by French Unique Visitors Age 15+*December 2007 vs. November 2007Total France, Home and Work Locations**Source: Comscore World Metrix
Property
CenterBlog.net
1,311
1,810
38%
Notrefamille.com Sites
1,222
1,685
Shopzilla.com Sites
1,383
1,828
32%
Kingfisher
2,319
2,683
16%
Facebook.com
1,945
2,211
Groupe LDLC.com
2,809
3,169
13%
Amazon Sites
6,067
6,831
Ciao Sites
3,361
3,782
Commentcamarche.net
5,639
6,310
auFeminin.com Network
5,704
6,379
*Ranking based on the top 100 French properties in December 2007.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 25 Properties for December
Google Sites maintained its position as the top Web property in France with 20.1 million visitors, reaching 70 percent of the online population. Microsoft Sites ranked second with 18.1 million visitors, followed by Orange Sites with 14.9 million visitors and Iliad/Free.fr Sites with 12.6 million visitors.
Groupe PPR gained two spots in the December ranking, driven by holiday shopping. French Social Networking site Skyrock Network also gained ground, displacing Wikipedia Sites as France’s 9th largest property.
Top 25 Properties by French Unique Visitors Age 15+*December 2007 vs. November 2007Total France, Home and Work Locations**Source: Comscore World Metrix
December Rank
November Rank
Total Unique Visitors (000) Dec-2007
N/A
1
Google Sites
20,104
2
Microsoft Sites
18,126
3
Orange Sites
14,850
4
Iliad/Free.fr Sites
12,642
5
eBay
11,997
6
8
Groupe PPR
11,443
7
Yahoo! Sites
11,386
Groupe Pages Jaunes
10,958
9
10
Skyrock Network
10,221
Wikipedia Sites
9,735
11
Dailymotion.com
9,154
12
NextRadio TV
8,774
13
Groupe PriceMinister
8,296
14
Lycos Europe Sites
8,184
15
Time Warner Network
8,141
16
Benchmark Group
7,846
17
Groupe Doctissimo
7,681
18
20
Groupe Lagardere
7,680
19
Bestofmedia Group
7,121
21
Groupe TF1
6,661
22
24
23
25
Groupe Hi-Media
5,947
Cyrealis
5,905
*Ranking based on the top 25 French properties in December 2007.
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com
Ayaan MohamudComscore, Inc.+ 44 (0) 207-099-1775worldpress@comscore.com