Tax Category Experiences 17-Percent Jump in Visitors as Tax Deadline Looms
TORONTO, CANADA, March 27, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its February 2008 rankings of the largest and fastest-growing Internet properties and site categories in Canada based on data from its Comscore MMX service. February, a month that generally exhibits lower visitation totals as a result of having fewer days, saw increases in the tax category as Canadians continued to prepare for tax season. The Mozilla Organization jumped 61 percent due to a Firefox browser upgrade, while Google Sites maintained its #1 position in the Top 25 Properties ranking for the second consecutive month, after first grabbing the top position in January.
“February’s seasonal decline in visitation means that few categories experienced gains during the month," said Brent Bernie, president of Comscore MMX, Comscore Canada. "However, with the April 30 deadline for tax filing fast approaching, the tax category was one of the biggest gainers for the month.”
Top Gaining Site Categories for February 2008
Top 10 Gaining Site Categories by Number of Canadian Unique VisitorsFebruary 2008 vs. January 2008Total Canada – Home and Work Locations*Source: Comscore MMX
Total Unique Visitors (000)
Jan-2008
Feb-2008
% Change
Total Internet : Total Audience
23,802
23,814
0
Genealogy
1,705
2,021
19
Taxes
2,591
3,041
17
Lotto/Sweepstakes
5,219
5,725
10
Weather
9,719
10,374
7
Automotive - Manufacturer
4,225
4,492
6
Real Estate
7,107
7,265
2
Sports
11,887
12,032
1
Flowers/Gifts/Greetings
5,749
5,818
Car Rental
723
729
Jewelry/Luxury Goods/Accessories
1,686
1,699
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Gaining Properties for February 2008
Top 10 Gaining Properties by Number of Canadian Unique Visitors*February 2008 vs. January 2008Total Canada – Home and Work Locations**Source: Comscore MMX
Property
Funbox.com
615
2,467
301
WildTangent Network
1,472
2,507
70
The Mozilla Organization
2,090
3,360
61
MacRAE’S Owen Media Network
2,051
2,336
14
Ticketmaster
2,400
2,630
Glam Media
3,980
4,360
Canwest Digital
4,511
4,854
8
Canada Revenue Agency
2,339
2,505
CBS Corporation
2,334
2,428
4
Demand Media
3,110
3,236
*Ranking based on the top 100 Canadian properties in February 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 25 Properties for February 2008
Top 25 Properties by Number of Canadian Unique Visitors*February 2008 vs. January 2008Total Canada – Home and Work Locations**Source: Comscore MMX
Feb-08 Rank
Jan-08 Rank
Total Unique Visitors (000) Feb-08
N/A
Google Sites
22,389
Microsoft Sites
22,224
3
Yahoo! Sites
16,150
FACEBOOK.COM
15,145
5
eBay
13,109
Wikipedia Sites
11,367
AOL LLC
9,929
Yellow Pages Group
9,412
9
Amazon Sites
8,602
Apple Inc.
8,315
11
Canoe Network
8,291
12
13
CTVglobemedia
7,922
15
The Weather Network Meteomedia
7,658
Fox Interactive Media
7,485
Ask Network
7,361
16
New York Times Digital
7,314
CNET Networks
7,129
18
Viacom Digital
6,011
CBC-Radio Canada Sites
5,997
20
Adobe Sites
5,523
21
Time Warner - Excluding AOL
5,366
22
Gorilla Nation
5,087
23
WhitePages
4,876
24
27
25
Expedia Inc
4,495
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
Contact:Sarah RadwanickDirector, Regional Product MarketingComscore, Inc. +44 (0) 20 7099 1784worldpress@comscore.com