Comscore Reports that 26 Million People Watched More Than 3 Billion Videos Online in Germany in May 2008

3 out of 4 German Internet Users Watched Online Video During the Month

LONDON, U.K., July 16, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore Video Metrix service, indicating that nearly 26 million German Internet users viewed more than 3 billion videos online in May 2008. Comscore Video Metrix, which was the first online video measurement service introduced into the U.S. more than two years ago, is the only service of its kind in Germany.

Google Sites Ranks as Most Popular Online Video Viewing Property

Google Sites, driven by the popularity of YouTube.com (which accounted for 97percent of all videos viewed on the property in May), attracted 38.2 percent of all online videos viewed in Germany. French media property, Vivendi, owner of Universal Music Group, ranked second with a 2.1 percent share, followed by two German properties, RTL Group Sites (1.8 percent) and ProSiebenSat1 Sites (1.7 percent).

Top German Online Video Properties* Ranked by Videos Viewed
May 2008
Total Germany – Age 15+, Home & Work Locations**
Source: Comscore Video Metrix

Property

Videos (000)

Share (%) of Videos

Total Internet

3,006,991

100.0%

Google Sites

1,147,368

38.2%

Vivendi

62,637

2.1%

RTL Group Sites

54,767

1.8%

ProSiebenSat1 Sites

52,037

1.7%

Megavideo.com

20,979

0.7%

Yahoo! Sites

14,589

0.5%

Netlog.com

11,489

0.4%

Viacom Digital

11,149

0.4%

Microsoft Sites

10,783

0.4%

Veoh.com

10,093

0.3%

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

**Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.

German Internet Users Watched 116 Videos per Viewer in May

30 million German Internet users watched an average of 116 videos per viewer in May. Google Sites attracted the most viewers (14.9 million), who watched an average of 76.8 videos per person. Vivendi drew the second most viewers (12.7 million), followed by ProSiebenSat1 Sites (5.3 million), and RTL Group Sites (3.9 million).

Top German Online Video Properties* Ranked by Total Unique Viewers

May 2008

Total Germany – Age 15+, Home & Work Locations**

Source: Comscore Video Metrix

Property

Total Unique Viewers (000)

Average Videos per Viewer

Total Internet

25,980

115.7

Google Sites

14,945

76.8

Vivendi

12,721

4.9

ProSiebenSat1 Sites

5,345

9.7

RTL Group Sites

3,859

14.2

Microsoft Sites

2,453

4.4

Viacom Digital

1,802

6.2

Fox Interactive Media

1,747

3.9

Yahoo! Sites

1,665

8.8

Megavideo.com

1,545

13.6

Axel Springer AG

1,534

3.9

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

**Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.

Other notable findings from May 2008 include:

  • 74.7 percent of the total German Internet audience viewed online video.
  • 14.8 million viewers watched over 1 billion videos on YouTube.com (75.4 videos per viewer).
  • The average online video duration was 4.0 minutes, the highest of any of the five Comscore Video Metrix countries (which also include the U.S., Canada, France and Germany).
  • The combined German online video viewing audience watched a total 202 million hours of video content.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

Ayaan Mohamud
Comscore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com