Comscore Releases July 2008 German Search Rankings

More than 34 Million Germans Searched Online in July

Verlagsgruppe Georg von Holtzbrinck is Germany’s Third Most Popular Search Property

LONDON, U.K., September 25, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today reported online search activity for July 2008 in Germany based on the Comscore qSearch 2.0 search measurement service. qSearch, which was first launched in Germany in September 2007, reports on local market properties where search activity occurs, such as Verlagsgruppe Georg von Holtzbrinck and ProSiebenSat1 Sites, along with the key international search properties such as Google and Microsoft.

Top 10 German Search Properties

3.8 billion searches were conducted in Germany in July, with Google sites accounting for 3 billion of these searches, or 79.8 percent of the market. eBay ranked second at 6.1 percent, followed by two German properties: Verlagsgruppe Georg von Holtzbrinck (3.4 percent) and ProSiebenSat1 Sites (2.1 percent).

Comscore qSearch 2.0 German Share of Search Report*
July 2008
Total Germany, Age 15+ - Home & Work Locations
Source: Comscore qSearch 2.0

Property

Searches (MM)

Unique Searchers (000)

Share of Searches (%)

Total Internet

3,790

34,372

100.0%

Google Sites

3,022

32,547

79.8%

eBay

230

13,250

6.1%

Verlagsgruppe Georg von Holtzbrinck

128

5,408

3.4%

ProSiebenSat1 Sites

79

5,788

2.1%

AOL LLC

63

7,163

1.7%

Microsoft Sites

37

5,264

1.0%

Amazon Sites

35

5,451

0.9%

Yahoo! Sites

35

3,781

0.9%

Deutsche Telekom

31

5,891

0.8%

T-Online Sites

27

2,439

0.7%

*Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.

Other notable findings from July 2008 include:

  • 34.4 million German Internet users conducted at least one search during the month, more than in any other country in Europe.
  • German searchers conducted an average of 110.3 searches per searcher during the month, or 3.7 searches per day.
  • German searchers conducted a combined total of 845 billion search visits in July, averaging 4.5 searches per search visit.
  • 1.6 million German mobile phone subscribers used their phone to conduct an online search in July, according to Comscore M:Metrics.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

Ayaan Mohamud
Comscore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com