Digital Media Research Veteran Brings Experience as Publisher, Advertiser and Industry Liaison
RESTON, VA, April 23, 2012 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Beth Uyenco has joined Comscore as Senior Vice President of International Research and will be based in Chicago. Ms. Uyenco will be responsible for overseeing Comscore’s research methodologies in international markets and she will play an integral role in Comscore’s initiatives with local market measurement JICs, including UKOM in the UK, MESA in Spain, STIR in the Netherlands, and others.
Ms. Uyenco is an experienced digital research executive who comes to Comscore from Microsoft where she was Global Research Director for Microsoft Advertising. Previously, she was U.S. Director of Strategic Research at OMD and SVP /Director of Research at Optimum Media, DDB Worldwide.
Ms. Uyenco has also served in a leadership capacity in numerous industry associations, including being Co-Chair of the IAB Research Council, Chair of the Media Ratings Council Internet Committee, and U.S. representative for ESOMAR, in addition to her participation with the Council for Research Excellence, Coalition for Innovative Media Measurement, Mobile Marketing Research Association, International Conference on Online Media Measurement, and Worldwide Print & Digital Research Forum.
“We’re thrilled to welcome Beth Uyenco to the Comscore team,” said Josh Chasin, Comscore Chief Research Officer. “Beth brings a unique perspective to her new role as client-facing lead for Comscore’s international research methodologies. Beth’s experience and expertise in the digital space, combined with her broad-based grounding in research methods and media, make her a valuable addition as she helps Comscore expand our leading methodological solutions across international markets. We are confident that Beth’s keen understanding of how third-party measurement practices affect all key industry stakeholders will serve our clients well.”
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
Cautionary StatementThis press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, without limitation, expectations regarding the impact of Ms. Uyenco’s leadership and abilities on Comscore’s future performance. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to, Comscore’s reliance on key members of its management team. For a detailed discussion of this and other risk factors, please refer to Comscore’s Quarterly Report on Form 10-Q for the period ended September 30, 2011, Comscore’s Annual Report on Form 10-K for the period ended December 31, 2011 and from time to time other filings with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s Web site (http://www.sec.gov).
Stockholders of Comscore are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. Comscore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com