Established Campaign Ratings Solution in Canada Currently Measures Approximately 12x as Many Impressions as Nearest Competitor
TORONTO, CANADA, October 30, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that validated Campaign Essentials™ (vCE®) continues to gain strong adoption in Canada and measured approximately 12 times as many impressions as its nearest market competitor during the third quarter. “We are pleased to see the validated Campaign Essentials product suite become central to the evaluation processes for display and video campaigns among many of the leading advertisers, agencies and publishers in Canada,” said Brent Lowe-Bernie, President of Comscore Canada. “As the first to introduce holistic ad and audience delivery validation to this market, we’re pleased to see steady growth in adoption and continue to work with our clients to help them realize the return on investment this type of in-flight measurement delivers.”
Comscore vCE Innovation Timeline in Canada
“Innovation is fundamental to everything we do at Comscore, and vCE is yet another example of working alongside our clients to deliver a world-class solution that solves core measurement challenges and helps advance our industry,” added Lowe-Bernie. “With a presence for vCE in the Canadian market for more than two years, we have developed critical learnings and established the infrastructure to deliver our clients with real-time insights and value-added analysis. We look forward to building on this position by continuing to innovate and push the boundaries of what’s possible in campaign analytics, both within and across media platforms.” About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
Cautionary Note Regarding Forward-Looking StatementsThis release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to Comscore from the vCE family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.
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Contact:Kate DreyerComscore, Inc. +1 (571) 306-6447press@comscore.com