Thanksgiving and Black Friday See Online Buying Bonanza as Both Days Surpass $1 Billion in Desktop Spending

Thanksgiving Posts 32% Gain to $1.0 Billion While Black Friday Jumps 26% to $1.5 Billion Pushing Season-to-Date Growth Rate to 15%

RESTON, VA, November 30, 2014 – Comscore (NASDAQ : SCOR), a leader in measuring the digital world, today reported U.S. desktop retail e-commerce spending for the first 28 days of the November–December 2014 holiday season. For the holiday season-to-date, $22.7 billion has been spent online, marking a 15-percent increase versus the corresponding days last year.

Thanksgiving Day saw a significant 32 percent gain to $1.01 billion in spending to surpass the billion dollar threshold for the first time in its history and marking the first day of the 2014 season to reach that level. Black Friday (November 28) followed with an even stronger spending day with $1.51 billion in desktop online sales, up 26-percent from Black Friday 2013.

2014 Holiday Season To Date vs. Corresponding Days* in 2013
Non-Travel (Retail) E-Commerce Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Desktop Computers
Source: Comscore, Inc.

Millions ($)

2013

2014

Percent Change

Nov. 1-28, 2014

$19,795

$22,696

15%

Thanksgiving Day (Nov. 27, 2014)

$766

$1,009

32%

Black Friday (Nov. 28, 2014)

$1,198

$1,505

26%

*Corresponding days based on corresponding shopping days (November 2 thru November 29, 2013)

“Thanksgiving and Black Friday both saw exceptionally strong online growth rates as each day surpassed $1 billion in desktop spending,” said Comscore chairman emeritus Gian Fulgoni. “The strength we saw in the early online buying rush likely reflects a few things, including overall health in consumer spending, responsiveness to the strong deals being offered online, and perhaps some shoppers opting to stay home on Thanksgiving rather than head out to the stores that opened their doors early. Regardless of the particular drivers, it’s clear that the online holiday rush is getting off to a very good start and is reason for optimism as we get into the heart of the buying season.”

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
Comscore, Inc.
+1 (312) 775-6474
press@comscore.com