Key industry leaders congregate in New York for first-ever Comscore Industry Summit
RESTON, VA, August 27, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced its inaugural Industry Summit that will bring together senior leaders from top agencies, brands and publishers to engage with industry experts and partners on the future of audiences and advertising. The Comscore Industry Summit will be a powerful one-day conference that will spark discussions around the latest disruptions, future opportunities and current learnings that are helping to shape the media and advertising landscape.
“For more than 15 years, Comscore has been committed to creating innovative advertising and cross-media measurement solutions that solve the industry’s toughest challenges,” said Serge Matta, Comscore CEO. “Collaboration with partners and clients has been and remains an essential factor in our ability to successfully deliver these solutions. We are excited to bring together so many leaders for our first Industry Summit to inspire conversations that will ultimately allow us to continue delivering quality audience and advertising metrics that better serve our clients.”
Throughout the day, industry recognized leaders will speak on major topics such as ad performance and effectiveness, global cross-media measurement, programmatic TV and more. The following Fireside Chats and Keynotes will also take place throughout the day:
“We're committed to helping marketers and publishers measure every moment that matters with actionable insights. Partnerships with leaders like Comscore are helping us do just that,” said Neal Mohan, VP, Video & Display Advertising, Google. “Measurement is one of the most critical topics in our industry right now and we look forward to being a part of this important conversation at this Industry Summit.”
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For more information about Comscore's Industry Summit contact us
About ComscoreFounded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. We help media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.
Contact:Erin DeGiorgiComscore, Inc.+1 (703) 234-2662press@comscore.com