Comscore Reports TV Viewing Engagement for Week Ending January 5, 2020

RESTON, Va., Jan. 15, 2020 - Comscore today announced the top broadcast and cable television programs for viewer engagement for the week ending January 5, 2020.

Comscore's TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in—or engaged—for the duration of the telecast.

TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS
Week Ending January 5, 2020

1. Tennessee Titans at New England Patriots from Gillette Stadium
[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; Univision is owned by Univision Communications; ABC is owned by the Walt Disney Company.]

TOP VIEWER ENGAGEMENT: CABLE TELECASTS
Week Ending January 5, 2020

1. Georgia Bulldogs vs Baylor Bears from Mercedes-Benz Superdome in New Orleans
2. Florida Gators vs Virginia Cavaliers from Hard Rock Stadium in Miami Gardens, Fla

[A&E, Lifetime and Lifetime Movie are owned by A&E Networks; Hallmark and Hallmark Movies & Mysteries are owned by Crown Media Family Networks; Discovery Channel and TLC are owned by Discovery Communications, Inc.; Bravo and USA are owned by NBCUniversal; Travel Channel is owned by Scripps Networks Interactive; VH1 is owned by Viacom; Galavision is owned by the GALA Group; ESPN is owned by the Walt Disney Company.]

Note: as of 3/17/16, Comscore has limited the networks included on the weekly engagement report to networks reported in TV Essentials. The following networks that have been appeared in the Top Viewership Engagement Cable Telecasts will no longer be reported on the weekly report: Fox Sports Sun (SUN), ION Life (Cable) (IONLILE-C) and SUR-TV/Canal (SUR).

- The Stickiness Index is powered by Comscore's TV Essentials and excludes local programming and all premium non-ad-supported channels.

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

About Comscore
Comscore (NASDAQ: SCOR) is the trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.

Media
Marie Scoutas
Comscore, Inc.
press@comscore.com