Consideration of social media strategies is fundamental to holistic media planning, particularly during times of crisis or uncertainty. As the U.S. remains in a state of flux, social media will continue to act as a conduit for how consumers engage.
With Comscore’s recent acquisition of Shareablee, we are excited to complete the picture of traditional digital and social measurement for our clients. In this webinar, see for yourself how advertisers, brands, and media planners can gain an unmatched understanding of cross-platform consumer engagement and reach.
Key topics we will explore: