- 13 août 2024

Optus Sport social media impact during UEFA EURO 2024

Maite Azkuna
Maite Azkuna
Senior Analyst, Marketing Content & Insights

While Spain lifted the trophy, it was Australian streaming media Optus Sport which generated the highest engagement on Facebook, Instagram and TikTok for content mentioning the tournament.

Download this quick infographic to learn more about this outlet’s performance on social media during the UEFA EURO 2024, covering:

  • Summary of total actions and video views
  • Global ranking: performance by social platforms
  • Highlighted post

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