(Des)activer la navigation
Produits
Advertising
Mesurez et évaluez la publicité multi-écrans
CTV
Connect the dots for CTV across all screens
Mesure d’audience
Mesurez les audiences sur tout type de contenu et plateforme technologique
Impact Marketing
Mesurez et maximisez l'efficacité de vos efforts marketing
Films
Amplifiez la performance de vos films au box-office
Activation
Combinez les données comportementales pour activer vos cibles
Sociaux
Comprendre la valeur des audiences des médias sociaux
Television
Get a complete view of television audiences
Solutions for
Automobile
CPG
Médias numériques
Services financiers
Gaming
Local Media
Produits pharmaceutiques
Political
Vente au détail
Technologie
Industrie du voyage
Perspectives
Présentation
Market Rankings
Présentations et des livres blancs
Evénements
Vos préférences e-mail
À propos de Comscore
Présentation
Newsroom
Leadership
Relations investisseurs
Partenaires
Présence Internationale
Privacy
Sécurité
Accréditations et certifications
Carrieres
Présentation
Postes vacants
Français
English
Deutsch
Español (América Latina)
Español (España)
Italiano
Português
Connexion
My Comscore Home
Comscore TV
OnDemand Essentials
Box Office Essentials
International Box Office Essentials
Shareablee
Nous contacter
Infographie
- 5 décembre 2011
1 in 3 Smartphone Buyers Made Purchase on Their Phone While in a Store
In the U.S., 38% of smartphone owners have used their phone to make a purchase at least once in the course of their device ownership. In September 2011, 56% of smartphone purchasers completed their transaction while at home, leading as the most popular purchase location. 42% of consumers made purchases while out of home (i.e. restaurants, parks, etc.) or at work, with 37% making purchases while traveling/commuting. Slightly more than one in three purchasers used their smartphone to buy while in a store, highlighting the increasingly important role mobile is playing in consumers brick and mortar retail experience, especially as a tool for real-time price and product comparisons.
Plus
Mobile
×