20 novembre 2015

Comscore Ranks the Top 50 U.S. Digital Media Properties for October 2015

RESTON, VA, November 20, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for October 2015 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 245.9 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 203.6 million visitors.

Comscore Top 50 Multi-Platform Properties (Desktop and Mobile)
October 2015
Total U.S. – Home and Work Locations
Source: Comscore MMX Multi-Platform

Rank

Property

Unique Visitors/Viewers

(000)

Rank

Property

Unique Visitors/Viewers

(000)

Total Internet : Total Audience

259,557

1

Google Sites

245,919

26

Pinterest.com

84,425

2

Facebook

218,166

27

Pandora.com

82,719

3

Yahoo Sites

210,852

28

Answers.com Sites

79,595

4

Amazon Sites

189,830

29

BuzzFeed.com

79,318

5

Microsoft Sites

182,641

30

WordPress.com*

78,389

6

AOL, Inc.

174,791

31

WebMD Health

76,861

7

CBS Interactive

144,033

32

Adobe Sites

74,988

8

Comcast NBCUniversal

143,251

33

Meredith Digital

69,859

9

Apple Inc.

140,011

34

Vimeo

69,741

10

Mode Media

136,037

35

About

68,838

11

Wikimedia Foundation Sites

121,037

36

WashingtonPost.com

66,879

12

Twitter

120,063

37

New York Times Digital

65,953

13

Turner Digital

118,555

38

Zillow Group

65,799

14

Linkedin

118,183

39

TripAdvisor Inc.

65,097

15

Time Inc. Network (U.S)

109,742

40

Mail Online / Daily Mail

63,524

16

Weather Company, The

105,358

41

Scripps Networks Interactive Inc.

63,028

17

Gannett Sites

102,492

42

Cox Enterprises Inc.

62,637

18

Conde Nast Digital

98,565

43

Target Corporation

61,643

19

Hearst

98,264

44

Tribune Broadcasting

61,004

20

eBay

97,756

45

Fox Sports Digital - Sporting News Media

60,911

21

ESPN

91,800

46

Netflix Inc.

60,827

22

Yelp

88,903

47

NFL Internet Group

60,381

23

Wal-Mart

88,395

48

Vox Media

60,306

24

SheKnows Media

86,983

49

craigslist, inc.

59,445

25

PayPal

86,483

50

Disney Online

59,002

Comscore Top 50 Properties (Desktop Only)
October 2015
Total U.S. – Home and Work Locations
Source: Comscore MMX

Rank

Property

Unique Visitors

(000)

Rank

Property

Unique Visitors

(000)

Total Internet : Total Audience

232,179

1

Google Sites

203,570

26

Conde Nast Digital

35,393

2

Yahoo Sites

148,215

27

TripAdvisor Inc.

34,742

3

Facebook

145,344

28

Dropbox Sites

34,287

4

Microsoft Sites

144,151

29

Weather Company, The

33,242

5

Amazon Sites

106,766

30

Pinterest.com

33,103

6

AOL, Inc.

100,461

31

Purch

31,131

7

Mode Media

71,813

32

SheKnows Media

30,597

8

CBS Interactive

64,362

33

WebMD Health

30,557

9

Wikimedia Foundation Sites

58,731

34

ESPN

29,805

10

Comcast NBCUniversal

55,140

35

New York Times Digital

28,942

11

eBay

54,205

36

Answers.com Sites

28,847

12

Turner Digital

52,712

37

Zillow Group

27,622

13

Apple Inc.

52,197

38

Meredith Digital

26,317

14

Linkedin

43,276

39

Verizon Communications Corporation

25,097

15

Time Inc. Network (U.S)

42,209

40

Target Corporation

25,034

16

Ask Network

41,595

41

Netflix Inc.

24,780

17

Wal-Mart

41,477

42

Ziff Davis Tech

24,753

18

Gannett Sites

39,909

43

IDG Network

23,675

19

Hearst

39,033

44

Vox Media

23,545

20

craigslist, inc.

38,589

45

Fox News Digital Network

23,100

21

About

38,051

46

Dictionary.com Network

22,905

22

Twitter

36,630

47

Expedia Inc

22,529

23

PayPal

36,588

48

Demand Media

22,527

24

Yelp

36,382

49

Scripps Networks Interactive Inc.

22,248

25

Adobe Sites

35,962

50

JPMorgan Chase Property

22,170

Comscore Ad Focus Rankings (Desktop Only)
October 2015
Total U.S. – Home and Work Locations
Source: Comscore MMX

Top 30 Syndicated Ad Focus Entities

Top 20 Ad Networks/Buy Side Networks

Rank

Property

Unique Visitors (000)

% Reach

Rank

Property

Unique Visitors (000)

% Reach

Total Internet : Total Audience

232,179

100.0

1

Google

194,992

84.0

1

Google Ad Network**

219,854

94.7

2

Taboola

180,222

77.6

2

Yahoo Audience Network**

208,095

89.6

3

Yahoo Sites

148,215

63.8

3

Conversant**

198,284

85.4

4

ShareThis

144,745

62.3

4

Criteo**

197,260

85.0

5

Outbrain

143,520

61.8

5

RadiumOne**

186,053

80.1

6

Facebook.com

143,141

61.7

6

Exponential**

166,982

71.9

7

MSN

126,005

54.3

7

Collective Display**

157,421

67.8

8

YouTube.com

107,610

46.3

8

RhythmOne**

149,005

64.2

9

AOL, Inc.

100,461

43.3

9

Amobee**

148,558

64.0

10

RevContent

94,343

40.6

10

Gamut - Network**

147,766

63.6

11

Amazon.com*

91,797

39.5

11

Advertising.com**

141,248

60.8

12

Windows Live

76,274

32.9

12

Rocket Fuel**

118,649

51.1

13

Mode Media

71,813

30.9

13

SourceKnowledge Video Network**

110,182

47.5

14

Linkedin

43,276

18.6

14

Media.net Contextual Ads**

89,418

38.5

15

Ask Network

41,595

17.9

15

Undertone Networks**

66,206

28.5

16

Gannett Sites

39,909

17.2

16

Specific Media**

64,920

28.0

17

CNN Brand

38,776

16.7

17

GumGum**

62,914

27.1

18

Walmart.com

38,463

16.6

18

Choicestream**

61,770

26.6

19

About

38,051

16.4

19

AdBlade Network**

54,507

23.5

20

Yelp

36,382

15.7

20

AcuityAds**

49,684

21.4

21

Twitter.com

35,225

15.2

22

Blogger

34,984

15.1

Top DSP/SSP/Ad Exchange Entities

23

CBS News

34,300

14.8

1

Fulcrum5**

195,438

84.2

24

NBC News Digital

34,176

14.7

2

OpenX**

156,142

67.3

25

Purch

31,131

13.4

3

engage:BDR**

23,807

10.3

26

SheKnows Media

30,597

13.2

27

WebMD Health

30,557

13.2

28

TripAdvisor.com*

30,213

13.0

29

Apple.com

29,901

12.9

30

ESPN

29,805

12.8

Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in October. For instance, Yahoo Sites was seen by 63.8 percent of the 232 million desktop internet users in October.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.

For more information: Request a Demo of MMX Multi-Platform

About Comscore MMX Multi-Platform
Comscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.

About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable across all the screens that matter. Comscore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and services, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.