RESTON, VA, May 22, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released its monthly ranking of U.S. online activity at the top digital media properties for April 2015 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 243.1 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 197.9 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 96.2 percent.
Comscore Top 50 Multi-Platform Properties (Desktop and Mobile)April 2015Total U.S. – Home and Work LocationsSource: Comscore MMX Multi-Platform
Rank
Property
Unique Visitors/Viewers
(000)
Total Internet : Total Audience
257,879
1
Google Sites
243,067
26
BuzzFeed.com
76,718
2
Yahoo Sites
213,365
27
Pinterest.com
76,640
3
Facebook
211,982
28
Conde Nast Digital
75,951
4
Amazon Sites
178,318
29
Answers.com Sites
75,598
5
Microsoft Sites
173,421
30
ESPN
75,508
6
AOL, Inc.
170,447
31
WordPress.com*
71,636
7
Mode Media (formerly Glam Media)
152,080
32
Mail Online / Daily Mail
67,615
8
Apple Inc.
140,433
33
Zillow Inc. Sites
65,461
9
Comcast NBCUniversal
135,298
34
craigslist, inc.
63,474
10
CBS Interactive
134,785
35
Viacom Digital
62,523
11
eBay
125,921
36
Meredith Digital
62,251
12
Wikimedia Foundation Sites
119,678
37
TripAdvisor Inc.
59,684
13
Gannett Sites
115,612
38
New York Times Digital
59,333
14
Linkedin
115,427
39
Demand Media
58,572
15
Turner Digital
115,400
40
Scripps Networks Interactive Inc.
58,511
16
Time Inc. Network (U.S)
106,632
41
Netflix.com
58,222
17
Twitter.com
102,013
42
Adobe Sites
57,930
18
Weather Company, The
98,464
43
Ask Network
56,668
19
Hearst Corporation
89,721
44
Vimeo
54,825
20
Pandora.com
86,231
45
Cox Enterprises Inc.
53,617
21
Yelp
84,994
46
Vox Media
53,208
22
About
84,521
47
iHeartRadio Network
53,056
23
Wal-Mart
81,988
48
YP Sites
52,915
24
SheKnows Media
80,904
49
Fox News Digital Network
52,001
25
WebMD Health
77,387
50
Gawker Media
51,594
Comscore Top 50 Properties (Desktop Only)April 2015Total U.S. – Home and Work LocationsSource: Comscore MMX
Unique Visitors
230,989
197,902
32,432
154,351
32,163
143,835
31,805
140,791
31,425
104,417
Dropbox Sites
31,399
102,392
30,597
82,666
30,289
68,102
30,071
66,471
Purch
29,699
65,365
29,316
59,882
Intuit
28,698
58,635
28,223
53,515
26,555
48,582
25,562
47,031
25,521
45,972
Ziff Davis Tech
24,856
44,491
24,272
43,042
IDG Network
24,142
42,679
Expedia Inc
23,412
39,840
23,332
39,801
Verizon Communications Corporation
23,220
37,451
T365 - Tribune
22,652
35,274
22,356
34,184
22,331
34,046
22,198
Comscore Ad Focus Rankings (Desktop Only)April 2015Total U.S. – Home and Work LocationsSource: Comscore MMX
Top 30 Syndicated Ad Focus Entities
Top 20 Ad Networks/Buy Side Networks
Unique Visitors (000)
% Reach
100.0
AddThis
222,188
96.2
Google Ad Network**
216,642
93.8
Google
188,596
81.6
Yahoo Audience Network**
205,307
88.9
ShareThis
178,702
77.4
Conversant**
192,536
83.4
Taboola
172,727
74.8
Criteo**
183,378
79.4
66.8
RadiumOne**
178,232
77.2
Outbrain
149,691
64.8
RhythmOne**
158,383
68.6
Facebook.com
138,468
59.9
Advertising.com**
157,829
68.3
MSN
125,888
54.5
Exponential**
154,456
66.9
YouTube.com
109,879
47.6
Gamut - Network**
154,083
66.7
44.3
Collective Display**
153,181
66.3
Amazon.com*
87,907
38.1
Rocket Fuel**
133,236
57.7
35.8
Amobee**
125,917
Windows Live
64,641
28.0
Microsoft Media Network US**
102,795
44.5
21.0
SourceKnowledge Video Network**
102,450
44.4
20.4
Media.net Contextual Ads**
81,857
35.4
19.9
Undertone Networks**
80,624
34.9
19.3
Adroit Digital**
77,424
33.5
Blogger
37,805
16.4
Vibrant Media**
72,333
31.3
16.2
AdBlade Network**
69,914
30.3
CNN
37,217
16.1
GumGum**
68,892
29.8
NBC News Digital
37,206
Walmart.com
36,972
16.0
Top DSP/SSP/Ad Exchange Entities
15.3
Rubicon Project**
189,356
82.0
CBS News
34,481
14.9
Fulcrum5**
188,179
81.5
14.0
OpenX**
149,413
64.7
13.8
engage:BDR**
29,567
12.8
13.6
IMDb
30,534
13.2
13.1
13.0
Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in April. For instance, Yahoo Sites was seen by 66.8 percent of the 231 million desktop internet users in April. * Entity has assigned some portion of traffic to other syndicated entities.** Indicates that the entity is an advertising network.
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About Comscore MMX Multi-PlatformComscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.
About Comscore MMXComscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About ComscoreFounded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics. Comscore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, Comscore helps its more than 2,500 clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.