22 mai 2015

Comscore Ranks the Top 50 U.S. Digital Media Properties for April 2015

RESTON, VA, May 22, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released its monthly ranking of U.S. online activity at the top digital media properties for April 2015 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 243.1 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 197.9 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 96.2 percent.

Comscore Top 50 Multi-Platform Properties (Desktop and Mobile)
April 2015
Total U.S. – Home and Work Locations
Source: Comscore MMX Multi-Platform

Rank

Property

Unique Visitors/Viewers

(000)

Rank

Property

Unique Visitors/Viewers

(000)

Total Internet : Total Audience

257,879

1

Google Sites

243,067

26

BuzzFeed.com

76,718

2

Yahoo Sites

213,365

27

Pinterest.com

76,640

3

Facebook

211,982

28

Conde Nast Digital

75,951

4

Amazon Sites

178,318

29

Answers.com Sites

75,598

5

Microsoft Sites

173,421

30

ESPN

75,508

6

AOL, Inc.

170,447

31

WordPress.com*

71,636

7

Mode Media (formerly Glam Media)

152,080

32

Mail Online / Daily Mail

67,615

8

Apple Inc.

140,433

33

Zillow Inc. Sites

65,461

9

Comcast NBCUniversal

135,298

34

craigslist, inc.

63,474

10

CBS Interactive

134,785

35

Viacom Digital

62,523

11

eBay

125,921

36

Meredith Digital

62,251

12

Wikimedia Foundation Sites

119,678

37

TripAdvisor Inc.

59,684

13

Gannett Sites

115,612

38

New York Times Digital

59,333

14

Linkedin

115,427

39

Demand Media

58,572

15

Turner Digital

115,400

40

Scripps Networks Interactive Inc.

58,511

16

Time Inc. Network (U.S)

106,632

41

Netflix.com

58,222

17

Twitter.com

102,013

42

Adobe Sites

57,930

18

Weather Company, The

98,464

43

Ask Network

56,668

19

Hearst Corporation

89,721

44

Vimeo

54,825

20

Pandora.com

86,231

45

Cox Enterprises Inc.

53,617

21

Yelp

84,994

46

Vox Media

53,208

22

About

84,521

47

iHeartRadio Network

53,056

23

Wal-Mart

81,988

48

YP Sites

52,915

24

SheKnows Media

80,904

49

Fox News Digital Network

52,001

25

WebMD Health

77,387

50

Gawker Media

51,594

Comscore Top 50 Properties (Desktop Only)
April 2015
Total U.S. – Home and Work Locations
Source: Comscore MMX

Rank

Property

Unique Visitors

(000)

Rank

Property

Unique Visitors

(000)

Total Internet : Total Audience

230,989

1

Google Sites

197,902

26

Answers.com Sites

32,432

2

Yahoo Sites

154,351

27

Conde Nast Digital

32,163

3

Microsoft Sites

143,835

28

SheKnows Media

31,805

4

Facebook

140,791

29

WebMD Health

31,425

5

Amazon Sites

104,417

30

Dropbox Sites

31,399

6

AOL, Inc.

102,392

31

Pinterest.com

30,597

7

Mode Media (formerly Glam Media)

82,666

32

Zillow Inc. Sites

30,289

8

Wikimedia Foundation Sites

68,102

33

New York Times Digital

30,071

9

CBS Interactive

66,471

34

Purch

29,699

10

eBay

65,365

35

TripAdvisor Inc.

29,316

11

Comcast NBCUniversal

59,882

36

Intuit

28,698

12

Turner Digital

58,635

37

Demand Media

28,223

13

Apple Inc.

53,515

38

ESPN

26,555

14

About

48,582

39

Netflix.com

25,562

15

Gannett Sites

47,031

40

Meredith Digital

25,521

16

Ask Network

45,972

41

Ziff Davis Tech

24,856

17

Linkedin

44,491

42

Fox News Digital Network

24,272

18

Time Inc. Network (U.S)

43,042

43

IDG Network

24,142

19

craigslist, inc.

42,679

44

Expedia Inc

23,412

20

Wal-Mart

39,840

45

Vox Media

23,332

21

Hearst Corporation

39,801

46

Verizon Communications Corporation

23,220

22

Twitter.com

37,451

47

T365 - Tribune

22,652

23

Yelp

35,274

48

YP Sites

22,356

24

Adobe Sites

34,184

49

Viacom Digital

22,331

25

Weather Company, The

34,046

50

Scripps Networks Interactive Inc.

22,198

Comscore Ad Focus Rankings (Desktop Only)
April 2015
Total U.S. – Home and Work Locations
Source: Comscore MMX

Top 30 Syndicated Ad Focus Entities

Top 20 Ad Networks/Buy Side Networks

Rank

Property

Unique Visitors (000)

% Reach

Rank

Property

Unique Visitors (000)

% Reach

Total Internet : Total Audience

230,989

100.0

1

AddThis

222,188

96.2

1

Google Ad Network**

216,642

93.8

2

Google

188,596

81.6

2

Yahoo Audience Network**

205,307

88.9

3

ShareThis

178,702

77.4

3

Conversant**

192,536

83.4

4

Taboola

172,727

74.8

4

Criteo**

183,378

79.4

5

Yahoo Sites

154,351

66.8

5

RadiumOne**

178,232

77.2

6

Outbrain

149,691

64.8

6

RhythmOne**

158,383

68.6

7

Facebook.com

138,468

59.9

7

Advertising.com**

157,829

68.3

8

MSN

125,888

54.5

8

Exponential**

154,456

66.9

9

YouTube.com

109,879

47.6

9

Gamut - Network**

154,083

66.7

10

AOL, Inc.

102,392

44.3

10

Collective Display**

153,181

66.3

11

Amazon.com*

87,907

38.1

11

Rocket Fuel**

133,236

57.7

12

Mode Media (formerly Glam Media)

82,666

35.8

12

Amobee**

125,917

54.5

13

Windows Live

64,641

28.0

13

Microsoft Media Network US**

102,795

44.5

14

About

48,582

21.0

14

SourceKnowledge Video Network**

102,450

44.4

15

Gannett Sites

47,031

20.4

15

Media.net Contextual Ads**

81,857

35.4

16

Ask Network

45,972

19.9

16

Undertone Networks**

80,624

34.9

17

Linkedin

44,491

19.3

17

Adroit Digital**

77,424

33.5

18

Blogger

37,805

16.4

18

Vibrant Media**

72,333

31.3

19

Twitter.com

37,451

16.2

19

AdBlade Network**

69,914

30.3

20

CNN

37,217

16.1

20

GumGum**

68,892

29.8

21

NBC News Digital

37,206

16.1

22

Walmart.com

36,972

16.0

Top DSP/SSP/Ad Exchange Entities

23

Yelp

35,274

15.3

1

Rubicon Project**

189,356

82.0

24

CBS News

34,481

14.9

2

Fulcrum5**

188,179

81.5

25

Answers.com Sites

32,432

14.0

3

OpenX**

149,413

64.7

26

SheKnows Media

31,805

13.8

4

engage:BDR**

29,567

12.8

27

WebMD Health

31,425

13.6

28

IMDb

30,534

13.2

29

Zillow Inc. Sites

30,289

13.1

30

New York Times Digital

30,071

13.0

Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in April. For instance, Yahoo Sites was seen by 66.8 percent of the 231 million desktop internet users in April.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.

For more information: Request a Demo of MMX Multi-Platform

About Comscore MMX Multi-Platform
Comscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.

About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics. Comscore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, Comscore helps its more than 2,500 clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.