RESTON, VA, March 21, 2016 – Comscore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. online activity at the top digital media properties for February 2016 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 243.6 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 202 million visitors.
Comscore Top 50 Multi-Platform Properties (Desktop and Mobile) February 2016Total U.S. – Home and Work Locations Source: Comscore MMX Multi-Platform
Rank
Property
Unique Visitors/Viewers
(000)
Total Internet : Total Audience
258,974
1
Google Sites
243,601
26
SheKnows Media
81,018
2
Facebook
206,480
27
BuzzFeed.com
80,526
3
Yahoo Sites
204,421
28
WordPress.com*
79,285
4
Microsoft Sites
194,845
29
New York Times Digital
76,980
5
Amazon Sites
171,828
30
ESPN
75,625
6
AOL, Inc.
166,258
31
Zillow Group
74,858
7
Comcast NBCUniversal
152,426
32
WashingtonPost.com
73,361
8
CBS Interactive
148,167
33
WebMD Health
72,520
9
Apple Inc.
141,569
34
Adobe Sites
72,425
10
Mode Media
137,043
35
Meredith Digital
70,728
11
Turner Digital
126,352
36
Answers.com Sites
68,714
12
Wikimedia Foundation Sites
119,749
37
TripAdvisor Inc.
66,759
13
Linkedin
119,192
38
Mail Online / Daily Mail
66,705
14
Twitter
117,545
39
Netflix Inc.
66,381
15
Weather Company, The
114,912
40
About
66,253
16
Time Inc. Network (U.S)
109,740
41
Cox Enterprises Inc.
65,813
17
Hearst
100,853
42
Vimeo
63,595
18
USA TODAY Network
100,366
43
Vox Media
62,542
19
eBay
96,214
44
Intuit
61,690
20
Yelp
87,963
45
Tribune Media
61,128
21
Wal-Mart
87,873
46
craigslist, inc.
60,931
22
Pinterest.com
86,649
47
Groupon
59,776
23
Pandora.com
84,896
48
Viacom Digital
58,923
24
PayPal
83,321
49
Fox News Digital Network
58,677
25
Conde Nast Digital
81,846
50
Tribune Publishing
57,067
Comscore Top 50 Properties (Desktop Only) February 2016Total U.S. – Home and Work Locations Source: Comscore MMX
Unique Visitors
233,898
202,026
34,196
156,278
31,592
142,399
31,084
140,633
30,866
96,895
30,744
81,195
29,982
72,337
29,309
59,447
28,425
56,439
Purch
27,922
55,360
27,829
48,479
Reddit
27,744
48,230
26,188
47,261
25,971
40,770
Expedia Inc
25,827
40,711
25,817
39,911
25,283
39,299
Ziff Davis Tech
24,753
Ask Network
37,947
23,541
37,455
22,922
37,446
22,888
37,172
Valve Corporation
22,725
Dropbox Sites
36,239
JPMorgan Chase Property
21,950
35,944
Demand Media
21,851
35,689
21,669
35,520
21,213
Comscore Ad Focus Rankings (Desktop Only) February 2016 Total U.S. – Home and Work Locations Source: Comscore MMX
Top 30 Syndicated Ad Focus Entities
Top 20 Ad Networks/Buy Side Networks
Unique Visitors (000)
% Reach
100.0
Taboola
199,473
85.3
Google Ad Network**
219,584
93.9
Google
194,551
83.2
Yahoo Audience Network**
201,682
86.2
60.1
Conversant**
193,520
82.7
Facebook.com
140,133
59.9
Criteo**
187,661
80.2
MSN
137,260
58.7
RadiumOne**
178,046
76.1
ShareThis
137,138
58.6
RhythmOne**
176,695
75.5
Outbrain
127,120
54.3
Exponential**
163,932
70.1
YouTube.com
103,504
44.3
Gamut - Network**
149,421
63.9
Amazon.com*
88,430
37.8
Collective Display**
148,333
63.4
Gravity Personalization
86,235
36.9
Advertising.com**
147,132
62.9
RevContent
81,360
34.8
Media.net Contextual Ads**
122,183
52.2
34.7
Rocket Fuel**
114,277
48.9
30.9
Amobee**
104,859
44.8
Windows Live
71,329
30.5
SourceKnowledge Video Network**
72,558
31.0
17.4
Vibrant Media**
61,334
26.2
17.1
Specific Media**
60,857
26.0
16.2
GumGum**
59,332
25.4
15.9
AdBlade Network**
52,515
22.5
Twitter.com
36,398
15.6
Undertone Networks**
52,472
22.4
CNN Brand
36,159
15.5
Xaxis Publisher Network**
52,451
15.2
Walmart.com
34,155
14.6
Top DSP/SSP/Ad Exchange Entities
NBC News Digital
32,885
14.1
OpenX**
155,614
66.5
CBS News
32,453
13.9
engage:BDR**
95,326
40.8
12.8
Blogger
29,819
12.7
12.5
LD Content
29,305
Intuit.com
28,929
12.4
12.2
Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in February. For instance, Yahoo Sites was seen by 60.1 percent of the 234 million desktop internet users in February. * Entity has assigned some portion of traffic to other syndicated entities.** Indicates that the entity is an advertising network.
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About Comscore MMX Multi-PlatformComscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.
About Comscore MMXComscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. Comscore completed its merger with Rentrak Corporation in January 2016 to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, Comscore is delivering the future of measurement. For more information on Comscore, please visit www.comscore.com.