RESTON, VA, November 21, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for October 2014 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 236.1 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 187.6 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 94.2 percent.
Comscore Top 50 Multi-Platform Properties (Desktop and Mobile)October 2014Total U.S. – Home and Work LocationsSource: Comscore MMX Multi-Platform
Rank
Property
Unique Visitors/Viewers (000)
Total Internet : Total Audience
250,615
1
Google Sites
236,104
26
Conde Nast Digital
72,290
2
Yahoo Sites
217,594
27
Pinterest.com
70,234
3
Facebook
201,135
28
WebMD Health
70,035
4
AOL, Inc.
191,783
29
Viacom Digital
65,266
5
Amazon Sites
175,969
30
Ask Network
64,869
6
Microsoft Sites
169,955
31
Answers.com Sites
64,828
7
CBS Interactive
133,167
32
New York Times Digital
64,448
8
Comcast NBCUniversal
132,807
33
Demand Media
63,011
9
Apple Inc.
131,454
34
Vimeo
59,412
10
Mode Media (formerly Glam Media)
129,887
35
Adobe Sites
58,637
11
Turner Digital
120,301
36
Fox News Digital Network
57,266
12
Wikimedia Foundation Sites
106,489
37
Meredith Digital
56,677
13
eBay
106,226
38
craigslist, inc.
56,234
14
Gannett Sites
104,986
39
Netflix.com
55,753
15
ESPN
89,064
40
YP Sites
55,716
16
Linkedin
88,766
41
Disney Online
55,524
17
Time Inc. Network (partial)
88,272
42
Fox Sports Digital - Sporting News Media
55,466
18
About
85,851
43
IHeartRadio Network
54,557
19
Hearst Corporation
81,907
44
NFL Internet Group
53,898
20
Weather Company, The
81,510
45
Gawker Media
53,844
21
Twitter.com
81,372
46
VEVO
53,786
22
Pandora.com
79,427
47
Target Corporation
53,644
23
Yelp
76,470
48
WordPress.com*
51,977
24
Wal-Mart
75,031
49
WorldNow Sites
51,814
25
BuzzFeed.com
74,577
50
Vox Media
50,744
Comscore Top 50 Properties (Desktop Only)October 2014Total U.S. – Home and Work LocationsSource: Comscore MMX
Unique Visitors (000)
227,101
187,576
36,790
166,622
36,430
148,777
35,908
133,624
35,907
110,473
34,840
104,211
34,265
81,318
33,950
73,673
Dropbox Sites
31,068
69,300
30,275
67,259
29,673
65,641
29,463
64,815
28,966
59,462
Purch
28,685
55,191
28,667
52,074
Verizon Communications Corporation
26,622
50,156
IDG Network
26,278
48,436
24,402
44,495
24,398
41,264
24,242
41,233
Scripps Networks Interactive Inc.
24,164
41,020
24,130
38,724
Ziff Davis Tech
23,516
38,144
BBC Sites
23,515
37,500
Everyday Health
23,432
37,081
23,212
Comscore Ad Focus Rankings (Desktop Only)October 2014Total U.S. – Home and Work LocationsSource: Comscore MMX
Top 30 Syndicated Ad Focus Entities
Top 20 Ad Networks/Buy Side Networks
% Reach
100.0
AddThis
213,903
94.2
Google Ad Network**
216,639
95.4
Taboola
191,918
84.5
Yahoo Audience Network**
193,641
85.3
ShareThis
180,204
79.4
Conversant (formerly ValueClick Networks)**
191,005
84.1
Google
179,585
79.1
Casale Media - MediaNet**
183,394
80.8
Outbrain
172,289
75.9
Criteo**
179,326
79.0
73.4
RadiumOne**
175,635
77.3
MSN
133,510
58.8
Advertising.com**
165,750
73.0
Facebook.com
131,328
57.8
Burst Media**
162,829
71.7
YouTube.com
113,486
50.0
Collective Display**
162,029
71.3
48.6
Gamut - Network**
155,585
68.5
Amazon.com*
85,523
37.7
Exponential - Tribal Fusion**
148,246
65.3
35.8
Amobee**
138,255
60.9
5min Media Platform
69,721
30.7
Rocket Fuel**
128,765
56.7
Windows Live
66,699
29.4
SourceKnowledge Video Network**
123,638
54.4
24.3
Microsoft Media Network US**
106,422
46.9
22.9
Undertone Networks**
92,558
40.8
22.1
Vibrant Media**
86,932
38.3
21.3
AdBlade Network**
79,272
34.9
CNN
45,648
20.1
TC Media Reach & Response Network**
74,883
33.0
NBC News Digital
42,935
18.9
Specific Media**
72,349
31.9
Blogger
41,674
18.4
CBS News
40,262
17.7
Top DSP/SSP/Ad Exchange Entities
Walmart.com
38,399
16.9
Rubicon Project**
191,850
16.5
Fulcrum5**
182,989
80.6
16.3
OpenX**
147,123
64.8
16.2
engage:BDR**
43,427
19.1
16.0
15.8
15.3
15.1
Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in October. For instance, Yahoo Sites was seen by 73.4 percent of the 227 million internet users in October. * Entity has assigned some portion of traffic to other syndicated entities. ** Indicates that the entity is an advertising network.
About Comscore MMX Multi-PlatformComscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.
About Comscore MMXComscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies. About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.