- 8 juin 2011

The State of the US Mobile Advertising Industry

Intervenant: Hans Fredericks, Comscore VP of Marketing Soultions, Michael Becker, MMA Managing Director for North America, and Scott Hendrickson, VP of Advertising Sales for Where, Inc.

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Mobile advertising spend is projected to reach $2.5 billion by 2014 in the U.S., presenting advertisers and marketers with an incredible opportunity to attract consumers through this dynamic means of consumer engagement.

Key discussion points will include:

  • How mobile advertising fits into the total mobile marketing mix and the existing options for brands utilizing these opportunities.
  • The current mobile environment, including a look at smartphone adoption, platform battles and device trends.
  • How users are consuming mobile media across browser vs. apps and how tablet devices are changing the market.
  • Mobile advertising trends, including a look at the SMS, web and app ad environments.
  • The future of mobile advertising and what will be important for both advertisers and publishers operating in the mobile economy.
  • Insights from hyper-local marketing and commerce case studies.