2011 was a pivotal year for the mobile industry, marked by the dramatic rise of smartphones in the mainstream, the burgeoning of tablets and other web-enabled connected devices, and a cultural shift toward cross-platform digital media consumption. As mobile plays a growing role in comprehensive digital marketing strategies, it is more important than ever to understand the current trends that are shaping the mobile landscape and how these trends are defining the future of the industry.
This webinar includes key insights from the 2012 Mobile Future in Focus Report examining the prevailing trends driving growth in the industry and what these mean for the year ahead.
Key questions to be addressed include: