Comscore’s 2012 Online Auto Insurance Shopping Report provides a detailed analysis of the industry landscape, along with the behaviors, attitudes, and preferences of consumers shopping and purchasing auto insurance policies online.
The report focuses on insights into the competitive landscape of the online auto insurance acquisition market and is based on Comscore’s research panel of 1 million U.S. consumers and attitudinal insights gained from a Comscore survey of 4,000 U.S. online consumers conducted in February and March 2012.
If you have any questions about the report, or would like to purchase past reports, please contact Sarah Lenart at slenart@comscore.com.