- 29 mai 2013

2013 Latin America Digital Future in Focus

Alejandro Fosk
Alejandro Fosk
EVP, International
Comscore

Comscore presents the 2013 Latin America Digital Future in Focus report, providing an overview of the Latin American digital landscape and identifying the prevailing trends in web usage, online video, mobile and ecommerce.

Key insights from the 2013 Latin America Digital Future in Focus report include:

  • Of the five global regions, Latin America had the fastest growing internet population, increasing 12 percent in the past year to more than 147 million unique visitors in March 2013.
  • Consumers in Latin America spent 10 hours online per month on Social Networking sites, doubling the global average time spent; 5 of the top 10 most engaged markets with social content worldwide are located in Latin America.
  • Online Advertising is on the rise in Brazil, growing 97 percent the past year to 130 billion display ad impressions delivered in March 2013. Netflix, Inc. was the largest display advertiser in Brazil and Mexico with 2.7 billion and 463 million ad impressions delivered during the month, respectively.