- 12 juin 2014

To be seen, or not to be seen: Is Actually No Longer the Question

Intervenant: Scott Joslin, VP of International Advertising Effectiveness, Comscore Inc.

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Rapid change has impacted the digital ad industry, and media sellers are at the forefront of navigating this.

At this Comscore-hosted event for media sellers, Scott Joslin, VP of International Advertising Effectiveness, explores how publishers can thrive in a world of viewability.

The session, which included an industry panel, provided valuable insights on the following topics:

  • Viewability & measurement today
  • Audience buying & verifying in-target delivery
  • Programmatic buying & its impact on the market
  • How to thrive in a world of viewability using Comscore validated Media Essentials