- 2 octobre 2015
Today's Digital Consumer
Susan Engleson
Senior Director, ProductsToday’s insurance customer increasingly uses digital channels for their insurance needs as their overall digital usage increases. This presentation details trends in consumer use of digital – the desktop internet as well as mobile devices. Topics include:
- Where consumers spend their digital time
- Consumer usage of mobile apps versus mobile browser
- The fastest-growing digital properties
- How consumers are interacting with social media
- Online video consumption
- E-commerce