- 4 mars 2015

Unlocking Programmatic's Potential - Delivering Trust in Programmatic Milan

Paul Goode
Paul Goode
SVP Strategic Partnerships

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Is there quality in programmatic? Are buyers getting the impressions they pay for? Are sellers getting full value?

This presentation, shared at the VIP event: Delivering Trust in Programmatic in Milan, highlights Comscore’s solution for trusted programmatic transactions of quality advertising.

Highlights

  • How to ensure your quality inventory is accurately represented in programmatic.
  • How to get bigger margins and a stronger profit.
  • How to ensure that money is not being wasted on bad impressions.

To learn more about Comscore Industry Trust click here.