- 26 mai 2016

Digital Advertising Is Dirty. Can Technology Clean It Up?

Martin Bromfield
Martin Bromfield
VP Advertising EMEA

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In this presentation, Martin Bromfield, VP Advertising EMEA at Comscore reviews current challenges affecting media buyers in digital advertising today. Martin also shared a panel with Chris Le May from DataXu, Pete Robins, agenda21, Keith Moor, Santander and Victoria Eastwood, Financial Times.

The presentation and the panel covered the following topics:

  • Given ad fraud, ad blocking and viewability issues, why has digital spend continued to grow?
  • Are we reaching a tipping point where brands are now demanding greater clarity and transparency?
  • Can technology solve the problems of the internet faster than committees?
  • How do I recognise a "safe site"?
  • Can we ever entice the ad blockers back?

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