- 28 octobre 2016

Everything You Need to Know about Video Advertising

Intervenant: Xinyu Huang, Senior Vice President, Managing Director, Greater China, Comscore, Inc.

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Video advertising and brand placement have become increasingly important in brand marketing. However, do you know:

  • In which programs is your ad being placed? In which position? With which other brands?
  • How effective is your brand placement? How many exposure opportunities are there? What is the frequency? Who is the audience?
  • For a specific program genre, how do you effectively split your advertising budget between TV and OTV?