- 3 novembre 2016

Illuminate What Matters in Your Digital Advertising - Rambler&Co Client Conference

Joris Goossens, VP Sales, Netherlands, Nordics and Russia of Comscore EMEA, explores key issues to deliver clear insights into tackling current challenges affecting the digital advertising landscape such as viewability, fraud and brand safety while also looking at new opportunities to ensure your premium campaigns get the premium performance they deserve.

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Some key takeaways from this presentation:

  • Insights into how to evade wasted ad spend, investigating audience targeting, fraud and viewability, i.e. was the impressions served to a real human being rather than a bot?
  • Latest data methods in discovering new audiences and reaching them in the right context through the power of data.
  • Understanding the true effectiveness of digital advertising to better utilise digital in the wider media mix.

Contact us to learn more around how the performance of your advertising campaigns can be improved.