Event: UKOM - 11 octobre 2016

Xmas toy shopping – Men spend longer on toy sites than women

With Christmas around the corner, UKOM takes a look at festive trends in the retail sector. In the first of a series of insights on Christmas shopping, the focus lies on toys. UKOM approved Comscore data from 2015 suggests to start your research early to ensure you get the must-have toys of the season.

This UKOM insight focuses on the following key topics:

Last years’ uplift in visitation to toy sites happened as early as September, with November 2015 reported as being the peak month
More women visited toy websites than men in the run up to Christmas, Comscore data suggests men spend a longer period of time on these sites
Understanding of the top online toy websites in terms of numbers of visitors around the Christmas period
A list of some of the toys that are predicted to be the most popular

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