- 23 septembre 2020

The State of OTT

James Muldrow
James Muldrow
Chef de produits, Comscore
Comscore

Over-the-top (OTT) viewing continues to be a mainstream behavior in the United States. However, the industry landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the COVID-19 pandemic’s effect on consumer behavior.

Comscore's “State of OTT” presentation examines today’s consumption and device usage trends to understand evolving audience habits in a dynamic space

Key topics covered in this presentation will include:

  • Changes in OTT viewing behavior from recent trends and the impact from COVID-19
  • Drivers of growth in streaming services, and whether audiences engage differently with subscription vs. ad-supported services
  • How changes in OTT consumption relate to consumption in other platforms, such as live TV, DVR, VOD, desktop and mobile
Coronavirus Insights

Accédez à nos mises à jour sur l'évolution des comportements en ligne liée à la pandémie, ainsi que l'impact qui en résulte sur les industries de la publicité et des médias: comscore.com/fre/Insights/Coronavirus.

Inscrivez-vous pour être averti dès lors que de nouvelles informations ou données sont disponibles.
S'inscrire

Coronavirus Insights