American adults spend 11 hours a day on the Internet. Nearly 60% of us own smartphones. What that tells us, then, is that pretty much every company needs to be an Internet company to be successful. And being an Internet company means mastering digital ads.
Comscore co-Founder and Executive Chairman Gian Fulgoni, talks on Yahoo Finance about how people are making money on the Internet. In short, it's all about video ads and mobile.
Une vue dédupliquée de l’ensemble de l’audience sur ordinateur, smartphone et tablette
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