Video Measurement (OD content / Live streams / SFV / News) growth is driving the industry because the format delivers the attention brands need and content consumers want. Technology is working with brands to chart the next generation of customized video at scale. In this fireside chat with Comscore, Vice President - Sales and Head - Asia Pacific, Geet Lulla and Vivek Malhotra from India Today, will look at the challenges & ideas to monetize video content by publishers/creators.
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