The Future of CTV Advertising Panel
Optimizing Ad Performance with Free Viewability Measurement
Ad Week 2016: How do you evaluate quality delivery?
How do we ensure that the data that goes into marketing models is actually valid data? How important is viewability? Has this focus on viewability distracted marketers from understanding a campaign’s...
Effet de halo: Comment le fait d’annoncer sur des éditeurs Premium améliore...
Combattre la fraude publicitaire pour accroître le ROI : table ronde avec K...
Will digital ads outpace TV?
Gian Fulgoni discusses the future of advertising and television in the digital age on CNBC.
THIS could boost ad spending
Le rôle vital des acheteurs médias dans la lutte contre la fraude publicita...
Top 5 des raisons pour lesquelles les vendeurs médias devraient se soucier...
Quel impact le trafic non-humain peut-il avoir sur le ROI de vos campagnes...
Measurement of Fraudulent Traffic Must be Stricter
La valeur d’une publicité digitale
Half Of Biggest Publishers Have Viewability Problem: Comscore’s Fulgoni
It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni
Réaliser les pleines promesses du programmatique grâce à l’initiative Indus...
Gian Fulgoni Talks about Tracking Digital Ad Delivery
Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting
Magid Abraham talks about advertising trends in web and mobile