Measure branded content integrations at scale across platforms

Comscore Branded Content™ combines scale, efficiency and the precision of AI technology to provide deep insights about brand logo exposures and audio mentions for brands.

Comscore’s partnership with Hive, a leading provider of enterprise AI solutions, enables a reimagined branded content offering, blending best-in-class tech, data, and expertise. This will allow clients to have access to new capabilities like competitive intelligence, scalable customization and much more. Evaluate the mix of channels and integration types to identify opportunities for more efficient flighting.

Flexibility

Interactive dashboards enables instant analysis of near real-time data with always-on competitive intelligence. Users will have the ability to integrate social media and digital video, among other capabilities.

Logo Library

Our logo detection model has been trained to identify hundreds of brands with the capability of training new brands. Hive’s technology enables scalable enrichment of logo locations and other placement characteristics.

Massive Scale

Comscore’s massive data set is used to enrich branded content reporting. This allows the ability to report reach and frequency against campaigns defined by Hive’s ad feed.

Avantages du produit

Brands Agencies & Advertisers Publishers

Analyze your performance against competition among audiences and creative segments.
Experience always-on monitoring of in-content brand exposures across 100+ national TV networks and measurement across multiple platforms.
Tap into competitive intelligence by accessing Hive’s logo detection model, share of voice insights and competitors’ branded content strategies.

Track and evaluate your ad spend across networks, household demographics, creative types and more.
Receive measurement for posts on social platforms such as Instagram and Twitter, among other social posts.
Access data models to efficiently and accurately identify unbranded product exposures and enrich brand-level reporting by asset type.

Demonstrate the value of advertising in our channels with industry leading data and methodology.
Create point-and-click dashboards for intuitive, interactive data visualization, with the ability to customize reporting and export data for offline analysis.
Stay on top of audience data with the matching of branded content occurrences with exposure.

Our ambition is to power the transformation of industries with practical applications of artificial intelligence, and Comscore’s leadership position in the measurement industry will accelerate our impact across the media ecosystem.
Dan Calpin
President, Enterprise AI
Hive

Faites la connaissance de nos experts

Renee Obergfell

Sales Manager

For more than a decade, Renee has proven to be an industry leader in Branded Content measurement with a unique understanding of various methodologies and direct client applications. Renee oversees Comscore's partnership with leading AI technology company, Hive, which allows us to reimagine sponsorship measurement. Renee continues her dedication and passion for Branded Content as Sales Manager for Comscore TV.

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Sarah Jamali

Senior Director, Client Insights

Sarah has been a consumer insights expert for over a decade, crafting custom research solutions for a multitude of Fortune 500 brands that not only explore current consumer behaviors, but also unearth and identify future trends. Within this, Sarah, in partnership with leading AI technology company Hive, measures leading global brands’ content integrations and arms senior stakeholders with deep insights about brand logo exposures to inform and guide future investment opportunities and initiatives.

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