Activate powerful audience and contextual segments to drive stronger programmatic performance

Optimize ad campaigns by turning granular data into actionable targets

Reach valuable, sought-after audience personas

Sports Fans

• Football (American)
• Baseball
• Basketball
• Stock Car Racing Fans
• Womens Soccer Fans
• Combat Sports Fans
• Cycling Fans
• Extreme Sports Fan
• Golf Fans
• Gymnastics Fans
• Pro Volleyball
• Surfing Fans
• Swimming Fans
• Track & Field Fans
• Olympics Enthusiast
• eSports Fans

Seasonal

• Awards Show Fans
• Back To School Shoppers
• Holiday Online Shopper
• Holiday Online Shopper - Dads
• Holiday Online Shopper –
  Households with Children
• Holiday Online Shopper - Moms
• Holiday TV - Cartoons and Kids Specials
• Holiday TV - Classics
• Holiday TV - Music Specials

Political

• Conservatives
• Liberals
• Moderates

Select

• Cord Cutters
• Spanish Language TV Watchers
• Young Moms
• Fortnite Player