Bleacher Report Captures the Social Scene During March Madness With 155 Million Engagements

In a time when most sports fans watch games with a second screen, Bleacher Report dominated the competition during the Final Four. The 5.2 million engagements B/R recorded this past Saturday were also No. 1.
B/R March Madness Highlights include:

• up 40 million engagements on social YoY for the month of March
• up 21% in terms of total unique stream visitors to B/R CBB streams
• video Views in B/R app: up 59% in YoY video views for March Madness stream
• B/R College Basketball Highlights stream is up 446% in total video views

This follows Bleacher Report’s top position once again as the Top U.S. Sports Media brand for social engagement according to a March Ranking report from Shareablee.

(Published this morning in Sports Video Group News.)