No time of the year is more competitive for retailers than the holiday season. With such concentrated advertising and buying activity, winning the hearts and minds of consumers is a challenge – but the potential payoff is huge.
All great holiday marketing begins with a break-through creative, but ultimate success depends on how well that creative is deployed to maximize its impact. The savviest marketers know that an effective media strategy – one that crosses platforms and closes the loop between planning and sales – is the key to winning in the holiday season.
Here are three tips for how marketers can plan, activate and measure their cross-platform campaigns to get consumers off the couch and to the register:
When retailers close the loop between planning and sales, they can devise smarter campaigns that reach the most valuable customer segments, and measure how effective they are at moving the needle.
To see how Comscore can help you make the most of your retail campaigns, with tools to help you plan, activate and measure campaigns during the holiday season and beyond, contact us here.