- 28. August 2013

Apps Drive Smartphone Engagement, Browsing Wins on Tablets

Digital consumers rely on both apps and mobile browsing when engaging with retailers online, but this engagement varies greatly depending on device. While apps drive the vast majority (78% of time spent) of retail category engagement on smartphones, mobile web browsing is actually the preferred engagement method for tablet users in the category (56% of time spent). Retailers that understand how consumers are engaging with their brands on smartphones and tablets can better shape their business strategies to drive sales and grow their customer base.

For more information on trends regarding digital consumer in the retail category, take a look at one of our latest blog posts, “5 Things Every Marketer Should Know About Mobile Commerce.”

Share of Retail Time Spent by Platform & Access Method