- 28. November 2011

UK Mobile Users Access Social Networking More Frequently

In September 2011, 17 million UK mobile users accessed social networking sites or blogs on their mobile device, representing 35 percent of the total mobile audience. More than half – 57 percent – of this audience reported accessing social networking sites on a daily basis. Interestingly, the growth in daily social networking use from the previous year outpaced that of mobile social networking access as a whole (57 percent vs. 36 percent), indicating that the mobile platform is proving to be conducive to very frequent social networking use.

UK Mobile Users Access Social Networking