- 9. November 2011

UK Online Audience Increasingly Exposed to Video Ads

In the UK, the number of online viewers watching content videos was stable over the past six months, with 33.3 million unique viewers during September 2011. The number of people watching content videos online had a relatively steady growth rate of 4 percent over the past six months, but the number of people that were exposed to ad videos increased by 37 percent during the same time period. In September 2011, 22.6 million people were exposed to at least one ad video in the UK.

Unique Viewers Online Content Videos vs Ad Videos