- 11. Oktober 2011

Audience Targeting Validation: Are Your Ads Reaching the Intended Audience?

Sprecher: Steve Dennen, Comscore Vice President & Nancy Neumann, eXelate Vice President, Platform Development

Herunterladen

Comscore and eXelate discuss key findings from their recent collaboration on audience segment verification. Steve Dennen, Comscore Vice President will introduce the Segment Validation offering and eXelate Vice President, Platform Development, Nancy Neumann will provide insight into the results they are seeing in the market as the first Comscore-validated audience targeting company.

Key highlights include:

  • Market trends in audience-based buying
  • An overview of the Segment Validation process and offering
  • Insights into the how eXelate is using the Comscore results to power their business with advertisers and agencies
  • How marketers are using data for their digital advertising